Ess Ell Sourcing Co. is a leading sourcing company and recognized as a best buying house in India.
Techonlogy
WordPress
Industry
Sourcing
Country
India
Essell required a website that would not only showcase their engineering expertise but also present their services in a professional and accessible manner. The key objectives were:
- A polished, modern design reflective of their industry expertise
- Detailed service pages for different engineering solutions
- Easy navigation to aid potential clients in understanding their services
- SEO optimization to improve visibility among industrial clients
- Technical Content: Engineering services can be complex, and simplifying technical information for a broad audience was essential.
- Trust and Professionalism: It was crucial to convey Essell’s high level of professionalism and technical acumen to build client confidence.
- Responsive Design: The website needed to be fully responsive to cater to users accessing it on various devices.
Design Concept: We created a professional, streamlined website design that aligns with Essell’s brand. A neutral color scheme and clean layout were chosen to highlight their services without overwhelming visitors, ensuring that the focus remained on their technical capabilities.
Service Pages: We developed dedicated pages for each service, breaking down complex engineering solutions into easily digestible sections. Each page includes service descriptions, benefits, and process overviews, ensuring potential clients understand how Essell can meet their engineering needs.
Enhanced Navigation: The website was structured to ensure quick and easy navigation, with a focus on user experience. Clear call-to-action buttons were added to each service page, allowing users to reach out for more information or request quotes.
Responsive Design and Mobile Optimization: Built to be fully responsive, the site is accessible across all devices, ensuring a seamless experience whether users are on desktops, tablets, or smartphones.
SEO and Industry Keywords: We optimized the site with industry-relevant keywords and best SEO practices, targeting terms specific to Essell’s expertise. This strategy was essential for improving visibility among industrial clients searching for engineering services.
- A 30% increase in client inquiries through the website
- Improved user engagement, with more visitors exploring multiple service pages
- Enhanced visibility in search engine results, generating more organic traffic from relevant keywords
- A smooth mobile experience that has allowed Essell to better connect with clients on various devices
