Synnoptech CAD Solutions Social Media Marketing Portfolio
Project Overview
Our customer, Synnoptechcad, is a provider of CAD engineering services to both local and international consumers. We used sponsored advertising sparingly. We limited their reach and growth prospects by not taking use of social media advertising options.
What we did for the CLIENT
- To more precisely divide up the client’s audience, we carried out a comprehensive analysis. We were able to target ads more precisely by building thorough buyer personas and segmenting audiences according to their behavior, interests, and demographics.
- We focused on raising the standard of the copy and images used in advertising creative. In order to determine which ad forms and messaging most appealed to the target population, A/B testing was used.
- The advertising budget was redistributed by Digitalskyweb to concentrate on ad formats and high-performing platforms.
- To reach people who were more likely to convert, we used lookalike audiences and retargeting methods, two advanced targeting tools accessible on social media platforms.
- We deployed strong tracking systems to track the effectiveness of their ads in real time. This made it possible to continuously optimize and make changes based on real-time data.
- We worked together with industry partners and influencers to expand the advertisements’ reach and boost their legitimacy.
The Result:
- The client’s return on investment (ROI) for their paid advertising efforts increased significantly as a result of better targeting and ad spend optimization.
- Higher engagement rates, as well as more likes, shares, and comments, was the result of the enhanced ad creative and focused strategy.
- Better ad performance and more appropriate ad targeting led to a significant increase in conversion rates.
- The client’s advertising budget became more effective due to lower cost-per-click (CPC) and cost-per-acquisition (CPA).
- Brand awareness and familiarity on social media platforms rose as a result of improved targeting and creative optimization.
