Harten Hengel Outdoor Social Media Marketing Portfolio
Project Overview
A wide range of products are available from our customer Harten Hengel Outdoor for all outdoor enthusiasts and fishing enthusiasts. Their product line includes everything from high-quality outdoor and camping equipment to fishing tackle and ready-to-go gear! They placed too much focus on promotion. Due to excessive self-promotion without offering followers anything of value, their firm experienced decreased engagement and follower fatigue.
What we did for the CLIENT
- We introduced a range of content kinds, such as community-focused updates, instructive postings, and fun and user-generated content. This strategy aided in developing a more interesting and well-rounded social media presence.
- We put tactics in place to promote greater connection, like surveys, questioning, and promoting user involvement. By switching from one-way advertising to two-way dialogue, a closer bond was forged with the public.
- The emphasis was switched to offering insightful material that catered to the audience’s requirements and interests. This involved offering advice, answers, and industry insights that were pertinent to the issues raised by the audience.
- To guarantee a healthy balance of promotional and non-promotional content, we created a content schedule. We clearly define goals for every article so that we are in line with audience engagement metrics and overall marketing objectives.
- We tracked the effectiveness of various content kinds using analytics, and we made strategic adjustments based on data-driven insights. The material was kept current and useful thanks to this ongoing procedure.
The Result:
- Likes, shares, comments, and general engagement on the client’s social media posts increased noticeably. Increased engagement rates were the result of the varied content strategy.
- The transition from exclusively promotional content to a variety of insightful and captivating postings aided in strengthening the relationship with the audience. Followers have a stronger sense of community and worth.
- The client’s brand started to be perceived as more than just a sales-focused organization, but also as more personable and informed. This enhanced the credibility and general impression of the brand.
- The customer noticed a rise in conversions and sales as a result of a more engaged audience and enhanced brand perception because the audience was more open to the promotional content.
