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Furry Fields Social Media Marketing Portfolio

Project Overview

Furry Fields provides the ideal fusion of creativity, quality, and affection for fuzzy animals. Furry Fields is committed to provide top-notch dog utility products. Our client’s company’s targeting was inadequate. Low conversion rates and wasted time and resources resulted from ineffective audience targeting.
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What we did for the CLIENT

  • Gathered comprehensive information about the target audience for the client, including their interests, demographics, and online habits.
  • Developed thorough buyer personas to improve targeting tactics.
  • Tailored plans for every social media channel according to the most popular channels for the target market.
  • Made use of the sophisticated targeting tools provided by each platform, like interest-based and lookalike audiences.
  • Created compelling content that is suited to the target audience’s interests and requirements.
  • Used A/B testing to test various content formats to see which works best for the audience.
  • Enhanced ad targeting by locating and focusing on high-potential audience segments using data analytics.
  • Retargeting techniques were used to re-engage users who expressed interest but did not complete the transaction.
  • Used analytics technologies to continuously monitor the performance of campaigns.
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The Result:

  • Increased likes, shares, and comments on social media posts as a result of more pertinent content being seen by the appropriate audience lead to improved engagement rates.By using more efficient ad targeting and retargeting techniques, we were able to increase the quantity of leads and conversions.
  • Better return on investment (ROI) for social media efforts as a result of more efficient targeting and less wasteful ad spending.
  • Enhanced the client’s internet presence by increasing their reach and exposure inside their target market.
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