One simple system for your website, hosting and ongoing growth. Start with what you need today. Add more when your business needs more.
No oversized package. No paying for services you do not need.
DSW FLEX™ separates your requirements into simple units. Your website size and your monthly growth requirements can be completely different.
A professional WordPress website unit covering up to 10 pages.
Keep your website online with the essential infrastructure it needs.
Ongoing search, content, local and visibility work that scales with your requirements.
Your website requirement and your growth requirement do not have to be the same. Set each independently.
Every GROW unit connects research, optimisation, content, visibility and search discovery into one continuous process.
Keywords, competitors, search intent, local opportunities and AI Search opportunities.
Website pages, technical SEO, content structure, internal linking and conversion opportunities.
Search-focused blogs, supporting articles, FAQs and social content.
Visibility activities, local opportunities, content promotion and relevant off-page work.
Improve opportunities across Google Search, Local Search and AI Search environments.
Measure what changes, identify new opportunities and increase the work when required.
See exactly how your GROW requirements scale.
The work covers the wider search and visibility environment around your business.
Keyword research, search intent, competitor research, long-tail opportunities and local search opportunities.
Titles, descriptions, headings, content structure, internal links, FAQs, schema opportunities and CTAs.
Crawlability, indexation, broken links, redirects, sitemap, mobile usability, performance and technical priorities.
Search-focused blogs and supporting articles designed to build topical relevance and connect back to priority pages.
Facebook and Instagram publishing aligned with the business, campaign and content priorities.
Question-based content, entity clarity, structured information, FAQs and answer-focused optimisation.
Google Business Profile opportunities, local content, citations and relevant local visibility activities.
Competitor keywords, content gaps, ranking opportunities and changes in the search landscape.
Search visibility, impressions, clicks, rankings, traffic, indexed pages and monthly opportunities.
DSW FLEX™ is designed for businesses that want professional digital support without committing to a large package before they know what they actually need.
The system is simple because the scope is clear. That protects both the business and the quality of the work.
Units represent defined professional work. Adding units increases capacity while maintaining the same quality standard.
SEO can improve search visibility, but no agency can guarantee a specific Google or AI Search ranking.
Visibility activities are selected according to campaign priorities. They are not a promise of a fixed number of backlinks.
BUILD covers agreed website work within the selected unit. Complex development, ecommerce and specialist integrations may require additional scope.
Blogs and supporting articles are created around search opportunities, business relevance and the wider campaign.
You can increase your units as requirements change. You do not need to purchase a larger package in advance.
Yes. BUILD and GROW are independent. You can build your website now and add GROW later.
Yes. Three BUILD units cover up to 30 pages, for £297 one time.
Yes. One GROW unit is £49 per month. You can increase the number of units when your requirements grow.
No. They are completely independent. For example, a 30-page website can use three BUILD units while using only one GROW unit each month.
No. They are visibility and off-page activities selected according to the campaign. The mix may include relevant backlink opportunities, listings, citations, content promotion, mentions and other appropriate activities.
No. Search rankings depend on many factors outside anyone's control. The objective is to improve the website's relevance, technical health, content quality and overall search visibility.
That is the purpose of FLEX. Additional units can be added when your requirements increase. Specialist or substantial custom work may be scoped separately.
GBP posts are included where the business has a relevant and eligible Google Business Profile.
There is no need to buy a large package just because you may need more later. DSW FLEX™ lets your requirements decide the size of the work.